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Help Nissan help the American Red Cross in Japan
In response to the devastating earthquake and tsunami in Japan, Nissan Americas has pledged $1 million to the American Red Cross in relief effort support in the form of an immediate $500,000 donation, plus a dollar-for-dollar match for the first $500,000 of contributions made by our online visitors. Spread the word and have Nissan match your contribution when you donate here: http://tinyurl.com/4pnt6e7.
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NISSAN REAFFIRMS COMMITMENT TO CHILD PASSENGER SAFETY LEADERSHIP
Nissan announces plans to participate in NHTSA?s proposed Vehicle-CRS Fit Program
Today, Nissan North America, Inc. (NNA) announced its planned participation in the Vehicle-CRS Fit Program, a future initiative proposed by the National Highway Traffic Safety Administration (NHTSA) that is aimed at helping consumers choose child restraint systems that properly fit their vehicles. While details around the voluntary NHTSA program are not finalized, the issue of child restraint safety is already a priority at Nissan, which has led the industry through its Snug Kids™ program.
To address the need for increased compatibility between vehicles and child restraint systems, NHTSA recently announced that it would establish a new consumer information program to disseminate a list of child restraints that vehicle manufacturers suggest fit properly in their individual vehicles on Safercar.gov. Nissan?s Snug Kids™, an industry-first program established in 2002, currently publishes similar information on the Nissan and Infiniti websites.
?Nissan is committed to passenger safety ? including the safety of children, our most precious cargo,? said Bob Yakushi, director of product safety, Nissan North America. ?We began Snug Kids™ to aid caretakers in the purchase and installation of child restraint systems, and fully support NHTSA?s direction.?
Nissan introduced Snug Kids™ after learning that some customers were having difficulty determining which child safety seat fits properly in their vehicles. Nissan safety engineers certified as Child Passenger Safety Technicians have spent thousands of hours evaluating hundreds of child restraints by installing them in all the rear seats of current Nissan and Infiniti vehicles. The result is the Snug Kids™ Child Safety Seat Fit Guide, which helps parents confidently select a child restraint that fits their vehicle while also providing valuable tips on the proper fit of a child restraint.
More information about Snug Kids™ is available at http://www.nissanusa.com/snugkids and http://www.infinitiusa.com/ownership/snug-kids.html.
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Today, Nissan North America, Inc. (NNA) announced its planned participation in the Vehicle-CRS Fit Program, a future initiative proposed by the National Highway Traffic Safety Administration (NHTSA) that is aimed at helping consumers choose child restraint systems that properly fit their vehicles. While details around the voluntary NHTSA program are not finalized, the issue of child restraint safety is already a priority at Nissan, which has led the industry through its Snug Kids™ program.
To address the need for increased compatibility between vehicles and child restraint systems, NHTSA recently announced that it would establish a new consumer information program to disseminate a list of child restraints that vehicle manufacturers suggest fit properly in their individual vehicles on Safercar.gov. Nissan?s Snug Kids™, an industry-first program established in 2002, currently publishes similar information on the Nissan and Infiniti websites.
?Nissan is committed to passenger safety ? including the safety of children, our most precious cargo,? said Bob Yakushi, director of product safety, Nissan North America. ?We began Snug Kids™ to aid caretakers in the purchase and installation of child restraint systems, and fully support NHTSA?s direction.?
Nissan introduced Snug Kids™ after learning that some customers were having difficulty determining which child safety seat fits properly in their vehicles. Nissan safety engineers certified as Child Passenger Safety Technicians have spent thousands of hours evaluating hundreds of child restraints by installing them in all the rear seats of current Nissan and Infiniti vehicles. The result is the Snug Kids™ Child Safety Seat Fit Guide, which helps parents confidently select a child restraint that fits their vehicle while also providing valuable tips on the proper fit of a child restraint.
More information about Snug Kids™ is available at http://www.nissanusa.com/snugkids and http://www.infinitiusa.com/ownership/snug-kids.html.
Nissan named #4 to Fast Company's Most Innovation Companies
Fast Company made Nissan number four on its list of The World?s 50 Most Innovative Companies for creating the Nissan LEAF, the world?s first mass-market all-electric car. The magazine?s March issue features an interview with Carlos Ghosn, Nissan?s president and CEO, showcasing his perspective on the LEAF and the future of electric vehicles. This accolade supports Nissan?s brand platform messaging of Innovation For All.
Read more at http://tinyurl.com/4ejuu2h.
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Read more at http://tinyurl.com/4ejuu2h.
Nissan Progresses Construction of Electric Vehicle Battery Plant in Tennessee
- Smyrna facility to be one of the largest electric vehicle battery plants in the U.S. -
Construction is progressing on Nissan?s manufacturing facility in Smyrna, Tenn., which will produce lithium-ion batteries to power the Nissan LEAF zero-emission vehicle. The all-electric Nissan LEAF will be produced at Nissan?s vehicle assembly facility in Smyrna beginning in late 2012.
The foundation is laid, structure being erected and roof being installed on the vehicle battery manufacturing plant, which will be one of the largest in the country at full capacity of 1.3 million square feet. The plant will be capable of producing 200,000 advanced-technology batteries annually. It is located adjacent to Nissan?s vehicle assembly plant, which is being retooled to accommodate production of Nissan LEAF and will be capable of producing 150,000 electric cars annually. Combined, Nissan LEAF and battery production will create up to 1,300 U.S. manufacturing jobs when the plants are operating at full capacity.
?Nissan is making significant strides to be one of the largest producers of electric vehicles and batteries in the United States,? said Carlos Tavares, Chairman, Nissan Americas. ?We applaud President Obama?s goal of bringing 1 million electric vehicles to U.S. roads by 2015 and look forward to doing our part to ensure that many of those vehicles, and the batteries that power them, are built in the United States.?
Combined, the construction of the battery plant and modification of the Smyrna manufacturing facility represent an investment of up to $1.7 billion. The project initially is being supported by a U.S. Department of Energy loan for 80 percent of that investment, up to $1.4 billion.
The loan was issued as part of the Advanced Technology Vehicles Manufacturing Loan Program, a $25 billion program authorized by Congress as part of the Energy Independence and Security Act of 2007. The program is designed to accelerate the development of vehicles and technologies that increase U.S. energy independence, create cleaner means of transportation and stimulate the American economy.
Sales of the Nissan LEAF ? the world?s first all-electric, zero-emission vehicle available for the mass market ? began in select markets in the United States in December 2010. It will be available nationwide in 2012, when production expands to the Tennessee facility. The Nissan LEAF initially is being produced in Oppama, Japan, and will be equipped with lithium-ion batteries being produced in Zama, Japan. The Renault-Nissan Alliance also will produce lithium-ion batteries in Cacia, Portugal, and Sunderland, UK, as well as in Renault?s Flins plant in France.
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Construction is progressing on Nissan?s manufacturing facility in Smyrna, Tenn., which will produce lithium-ion batteries to power the Nissan LEAF zero-emission vehicle. The all-electric Nissan LEAF will be produced at Nissan?s vehicle assembly facility in Smyrna beginning in late 2012.
The foundation is laid, structure being erected and roof being installed on the vehicle battery manufacturing plant, which will be one of the largest in the country at full capacity of 1.3 million square feet. The plant will be capable of producing 200,000 advanced-technology batteries annually. It is located adjacent to Nissan?s vehicle assembly plant, which is being retooled to accommodate production of Nissan LEAF and will be capable of producing 150,000 electric cars annually. Combined, Nissan LEAF and battery production will create up to 1,300 U.S. manufacturing jobs when the plants are operating at full capacity.
?Nissan is making significant strides to be one of the largest producers of electric vehicles and batteries in the United States,? said Carlos Tavares, Chairman, Nissan Americas. ?We applaud President Obama?s goal of bringing 1 million electric vehicles to U.S. roads by 2015 and look forward to doing our part to ensure that many of those vehicles, and the batteries that power them, are built in the United States.?
Combined, the construction of the battery plant and modification of the Smyrna manufacturing facility represent an investment of up to $1.7 billion. The project initially is being supported by a U.S. Department of Energy loan for 80 percent of that investment, up to $1.4 billion.
The loan was issued as part of the Advanced Technology Vehicles Manufacturing Loan Program, a $25 billion program authorized by Congress as part of the Energy Independence and Security Act of 2007. The program is designed to accelerate the development of vehicles and technologies that increase U.S. energy independence, create cleaner means of transportation and stimulate the American economy.
Sales of the Nissan LEAF ? the world?s first all-electric, zero-emission vehicle available for the mass market ? began in select markets in the United States in December 2010. It will be available nationwide in 2012, when production expands to the Tennessee facility. The Nissan LEAF initially is being produced in Oppama, Japan, and will be equipped with lithium-ion batteries being produced in Zama, Japan. The Renault-Nissan Alliance also will produce lithium-ion batteries in Cacia, Portugal, and Sunderland, UK, as well as in Renault?s Flins plant in France.
100% ELECTRIC NISSAN LEAF PICKS UP EUROPEAN CAR OF THE YEAR 2011 TROPHY
The trophy recognizing the revolutionary Nissan LEAF as Europe's Car of The Year 2011 was handed over to Nissan Motor Co.'s President and CEO Carlos Ghosn in a special ceremony at the Pavillion Gabriel in Paris.
To win the award, the 58 CoTY members - leading motoring journalists from 23 European countries - placed Nissan LEAF ahead of six conventional new cars on the shortlist. It is the first time in CoTY's 48-year history that the annual award has been won by an electric vehicle.
"I am convinced that we will see other electric cars named Car of the Year in the future. But when we do, we must always remember that only one can be the first. And that is why Nissan LEAF Car of the Year 2011 is - and will remain - so very special," said Håkan Matson, president of the CoTY jury, speaking at the ceremony.
"It is a great honor for Nissan LEAF to be recognized as the European Car of the Year - the first all-electric car to receive this distinction. Like previous Car of the Year winners, Nissan LEAF is an appealing, competitive car, with no compromise on style, features, safety, performance or handling. Yet it stands apart as an innovative car that reflects a clear vision of the future of transportation - a vision of sustainable mobility," said Ghosn after receiving the trophy.
Nissan LEAF is powered by an in-house developed compact electric motor and inverter in the front of the car driving the front wheels. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h (90 mph). The electric motor is powered by an advanced laminated lithium-ion battery with a power output of more than 90 kW. Developed by the Automotive Energy Supply Corporation (AESC), a joint venture between Nissan and electronics giant NEC Corp., the breakthrough battery has the capacity to store twice as much energy as the previous generation battery.
The zero-emission car is fully equipped with features such as regenerating braking, air conditioning, satellite navigation and a parking camera. Innovative smart phone connectivity will allow an owner to heat or cool the interior of the car remotely via a mobile phone. The single option is a solar panel mounted in the rear spoiler.
Pre-orders for Nissan LEAF have reached more than 27,000 units globally. The zero-emission car is currently built in Japan, but will also be manufactured in the United States and United Kingdom when new manufacturing facilities there open in late 2012 and early 2013 respectively. Deliveries to individual customers in Japan and the US began in December. In Europe, deliveries will start shortly to Portugal, the Republic of Ireland, the United Kingdom and the Netherlands followed by more markets later in the year.
The Renault-Nissan Alliance aims to be a global leader in zero-emission mobility and is taking a comprehensive approach encompassing both the product and the infrastructure required to support the mass marketing of electric vehicles. To date, the Alliance has entered into more than 90 partnerships with governments, municipal authorities and companies worldwide to prepare the markets and infrastructure for the successful adoption of electric vehicles.
* The current version of the coveted marble trophy, introduced in 2004, was created by Emmanuel Zurini, a French artist famous for his automotive sculptures. Zurini was a leading Grand Prix photographer in the 1960s before turning to sculpture in 1975. It is the third specially created trophy in the history of the Award.
Nissan has won the CoTY award before. In 1993, the Micra became the first Japanese-badged car to win the accolade and started Europe's love affair with the little car that continues today with the recent launch of the latest generation Micra in late 2010.
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To win the award, the 58 CoTY members - leading motoring journalists from 23 European countries - placed Nissan LEAF ahead of six conventional new cars on the shortlist. It is the first time in CoTY's 48-year history that the annual award has been won by an electric vehicle.
"I am convinced that we will see other electric cars named Car of the Year in the future. But when we do, we must always remember that only one can be the first. And that is why Nissan LEAF Car of the Year 2011 is - and will remain - so very special," said Håkan Matson, president of the CoTY jury, speaking at the ceremony.
"It is a great honor for Nissan LEAF to be recognized as the European Car of the Year - the first all-electric car to receive this distinction. Like previous Car of the Year winners, Nissan LEAF is an appealing, competitive car, with no compromise on style, features, safety, performance or handling. Yet it stands apart as an innovative car that reflects a clear vision of the future of transportation - a vision of sustainable mobility," said Ghosn after receiving the trophy.
Nissan LEAF is powered by an in-house developed compact electric motor and inverter in the front of the car driving the front wheels. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h (90 mph). The electric motor is powered by an advanced laminated lithium-ion battery with a power output of more than 90 kW. Developed by the Automotive Energy Supply Corporation (AESC), a joint venture between Nissan and electronics giant NEC Corp., the breakthrough battery has the capacity to store twice as much energy as the previous generation battery.
The zero-emission car is fully equipped with features such as regenerating braking, air conditioning, satellite navigation and a parking camera. Innovative smart phone connectivity will allow an owner to heat or cool the interior of the car remotely via a mobile phone. The single option is a solar panel mounted in the rear spoiler.
Pre-orders for Nissan LEAF have reached more than 27,000 units globally. The zero-emission car is currently built in Japan, but will also be manufactured in the United States and United Kingdom when new manufacturing facilities there open in late 2012 and early 2013 respectively. Deliveries to individual customers in Japan and the US began in December. In Europe, deliveries will start shortly to Portugal, the Republic of Ireland, the United Kingdom and the Netherlands followed by more markets later in the year.
The Renault-Nissan Alliance aims to be a global leader in zero-emission mobility and is taking a comprehensive approach encompassing both the product and the infrastructure required to support the mass marketing of electric vehicles. To date, the Alliance has entered into more than 90 partnerships with governments, municipal authorities and companies worldwide to prepare the markets and infrastructure for the successful adoption of electric vehicles.
* The current version of the coveted marble trophy, introduced in 2004, was created by Emmanuel Zurini, a French artist famous for his automotive sculptures. Zurini was a leading Grand Prix photographer in the 1960s before turning to sculpture in 1975. It is the third specially created trophy in the history of the Award.
Nissan has won the CoTY award before. In 1993, the Micra became the first Japanese-badged car to win the accolade and started Europe's love affair with the little car that continues today with the recent launch of the latest generation Micra in late 2010.
Wrapping up a Great Year for Nissan
- Exciting and Innovative Products Bring Multiple Awards, Global Recognition -
2010 has been a successful year for Nissan Motor Co. Ltd., earning a significant number of accolades from various third-parties, opinion leaders and consumer groups.
Awards and accolades for Nissan in the Americas include:
Nissan cube: IQS Award - Compact MPV, J.D. Power and Associates
Nissan Frontier: IQS Award - Midsize Pickup, J.D. Power and Associates
Nissan Maxima: IQS Award - Large Car, J.D. Power and Associates
Nissan cube: Highest rank - Compact MPV, APEAL Study, J.D. Power and Associates
Nissan Maxima: #2 - Large Car, APEAL Study, J.D. Power and Associates
Nissan Frontier: #3 - Midsize Pickup, APEAL Study, J.D. Power and Associates
Nissan Armada: #2 - Large Crossover/SUV segment, APEAL Study, J.D. Power and Associates
Nissan 370Z: 2010 Best of What's New, Popular Science
Nissan cube: Design of the Year, Automobile Magazine
Nissan Xterra: SUV of the Year, Four Wheeler Magazine
"The recognition that Nissan products have received underlines the strong commitment the company has in bringing exciting, innovative products to all our customers around the world. These honors are a tribute to the passion and dedication of the women and men of Nissan," said Simon Sproule, Corporate Vice President of Global Marketing Communications. "As Nissan welcomes the New Year, the company will continue to challenge itself to provide customers with new and exciting vehicles at the highest quality standards."
Leading the multiple award recipients was the groundbreaking 100% electric, zero-emission Nissan LEAF, which edged out seven finalists, including the Alfa Romeo Giulietta and the Opel/Vauxhall Meriva, to win the prestigious European Car of the Year award for 2011.
Garnering a number of awards from different countries, the Nissan LEAF gained prominence with its game-changing innovation and ingenuity. As the industry's first mass-market, all electric zero-emission vehicle, the multiple recognitions bestowed are a testament to its capabilities.
Awards and accolades for the Nissan LEAF include:
The 2011 European Car of the Year award, which crowned an electric vehicle for the first time in its 47 years history, besting over 40 other vehicles in competition.
Included in the 10 Best Engines by Ward's Auto World, the first time in its 17 years of publication that a 100% electric and zero-emission powertrain has been included in the list.
One of Popular Mechanics' 10 Breakthrough Products. The magazine, dedicated to science and technology, has recognized the Nissan LEAF's real world capabilities as the first mass-market, pure EV.
One of Japan's Good Design Gold Award winners, recognizing Nissan LEAF for its significance in the spread of Electric Vehicles and efforts to achieve a zero-emission society
Green Car of the Year by Motor Trend magazine China
Top honors in the Pan European ECOBEST 2010 award
Green Car of the Year award from the Green Car Website
Special Award from Auto Express magazine in the UK
Green Steering Wheel award from Auto wiat, Poland
2010 ÖkoGlobe Environmental award from the ÖkoGlobe Institute of the University of Duisburg-Essen, Germany
Nissan LEAF has also been selected as one of three finalists for the 2011 North American Car of the Year award, with the winner scheduled to be announced on January 10 at the North American International Auto Show.
Another of Nissan's innovative products, the lovable Nissan March/Micra, has also followed Nissan LEAF's success. Having a storied history in Japan and Europe, the latest model will be sold in over 160 countries around the world. With its enduring qualities and new eco-friendly characteristics, the new Nissan March/Micra's awards and accolades include:
Most Environmental Friendly Car of the Year in Thailand, awarded by Grand Prix International at the 2010 Bangkok International Motor Show
Most Anticipated New Car award, 2010 Beijing Motor Show
One of the 10 Best Cars, Car of the Year Japan
One of the 6 Best Cars, Automotive Researchers' & Journalists' Conference of Japan (RJC) Car of the Year
Fashion Color Award, Japan Fashion Color Authority
Best Small Car, Yahoo! India
Other notable winners from the Nissan line-up include:
Nissan JUKE, which claimed the Continental Irish Car of the Year award
Nissan Teana, winner of Mobilmotor magazine's Car of the Year award in Indonesia for its excellent driving performance, strong V6 engine and CVT
Nissan QASHQAI, designed and developed by Nissan Europe, took top honors as the Best Crossover in the UK's What Car. Green Awards for its functionality, affordable running cost and stylish design
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2010 has been a successful year for Nissan Motor Co. Ltd., earning a significant number of accolades from various third-parties, opinion leaders and consumer groups.
Awards and accolades for Nissan in the Americas include:
Nissan cube: IQS Award - Compact MPV, J.D. Power and Associates
Nissan Frontier: IQS Award - Midsize Pickup, J.D. Power and Associates
Nissan Maxima: IQS Award - Large Car, J.D. Power and Associates
Nissan cube: Highest rank - Compact MPV, APEAL Study, J.D. Power and Associates
Nissan Maxima: #2 - Large Car, APEAL Study, J.D. Power and Associates
Nissan Frontier: #3 - Midsize Pickup, APEAL Study, J.D. Power and Associates
Nissan Armada: #2 - Large Crossover/SUV segment, APEAL Study, J.D. Power and Associates
Nissan 370Z: 2010 Best of What's New, Popular Science
Nissan cube: Design of the Year, Automobile Magazine
Nissan Xterra: SUV of the Year, Four Wheeler Magazine
"The recognition that Nissan products have received underlines the strong commitment the company has in bringing exciting, innovative products to all our customers around the world. These honors are a tribute to the passion and dedication of the women and men of Nissan," said Simon Sproule, Corporate Vice President of Global Marketing Communications. "As Nissan welcomes the New Year, the company will continue to challenge itself to provide customers with new and exciting vehicles at the highest quality standards."
Leading the multiple award recipients was the groundbreaking 100% electric, zero-emission Nissan LEAF, which edged out seven finalists, including the Alfa Romeo Giulietta and the Opel/Vauxhall Meriva, to win the prestigious European Car of the Year award for 2011.
Garnering a number of awards from different countries, the Nissan LEAF gained prominence with its game-changing innovation and ingenuity. As the industry's first mass-market, all electric zero-emission vehicle, the multiple recognitions bestowed are a testament to its capabilities.
Awards and accolades for the Nissan LEAF include:
The 2011 European Car of the Year award, which crowned an electric vehicle for the first time in its 47 years history, besting over 40 other vehicles in competition.
Included in the 10 Best Engines by Ward's Auto World, the first time in its 17 years of publication that a 100% electric and zero-emission powertrain has been included in the list.
One of Popular Mechanics' 10 Breakthrough Products. The magazine, dedicated to science and technology, has recognized the Nissan LEAF's real world capabilities as the first mass-market, pure EV.
One of Japan's Good Design Gold Award winners, recognizing Nissan LEAF for its significance in the spread of Electric Vehicles and efforts to achieve a zero-emission society
Green Car of the Year by Motor Trend magazine China
Top honors in the Pan European ECOBEST 2010 award
Green Car of the Year award from the Green Car Website
Special Award from Auto Express magazine in the UK
Green Steering Wheel award from Auto wiat, Poland
2010 ÖkoGlobe Environmental award from the ÖkoGlobe Institute of the University of Duisburg-Essen, Germany
Nissan LEAF has also been selected as one of three finalists for the 2011 North American Car of the Year award, with the winner scheduled to be announced on January 10 at the North American International Auto Show.
Another of Nissan's innovative products, the lovable Nissan March/Micra, has also followed Nissan LEAF's success. Having a storied history in Japan and Europe, the latest model will be sold in over 160 countries around the world. With its enduring qualities and new eco-friendly characteristics, the new Nissan March/Micra's awards and accolades include:
Most Environmental Friendly Car of the Year in Thailand, awarded by Grand Prix International at the 2010 Bangkok International Motor Show
Most Anticipated New Car award, 2010 Beijing Motor Show
One of the 10 Best Cars, Car of the Year Japan
One of the 6 Best Cars, Automotive Researchers' & Journalists' Conference of Japan (RJC) Car of the Year
Fashion Color Award, Japan Fashion Color Authority
Best Small Car, Yahoo! India
Other notable winners from the Nissan line-up include:
Nissan JUKE, which claimed the Continental Irish Car of the Year award
Nissan Teana, winner of Mobilmotor magazine's Car of the Year award in Indonesia for its excellent driving performance, strong V6 engine and CVT
Nissan QASHQAI, designed and developed by Nissan Europe, took top honors as the Best Crossover in the UK's What Car. Green Awards for its functionality, affordable running cost and stylish design
2011 Nissan Quest Previewed on Consumer Microsite
- Photos of Next-Generation Nissan Minivan Now Available, Quest Set for Winter 2011 Launch -
Nissan North America, Inc. today provided an early look at the next generation Nissan Quest minivan. A limited series of photographs is now available for consumer viewing on a special Quest microsite, www.nissanusa.com/microsite/quest.The all-new Nisan Quest makes its world debut at the 2010 Los Angeles Auto Show in November and will go on sale at Nissan dealers nationwide in early 2011.
Nissan Announces U.S. Pricing for 2011 Maxima and Sentra
Nissan North America, Inc. (NNA) today announced U.S. pricing for the 2011 Nissan Maxima and 2011 Nissan Sentra sedans. Both vehicles are on sale now at Nissan dealers nationwide.
The 2011 Maxima is offered in two well-equipped models - Maxima 3.5 S and Maxima 3.5 SV, each featuring a standard 290-horsepower 3.5-liter DOHC 24-valve VQ-series V6 engine and Xtronic CVT™ transmission. Revisions for 2011 include new rolled edge tailpipe finisher; new smoked headlights (Sport models); new dark chrome grille (Sport models) and unique shiny gray interior stitching (Sport models). Also offered are two new exterior colors, Metallic Slate and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Maxima include:
Maxima 3.5 S CVT $30,810 USD
Maxima 3.5 SV CVT $33,530 USD
For 2011, the fine-tuning of the popular Nissan Sentra compact sedan continues with a realignment of option package equipment, helping buyers to attain just the right level of features to match their needs and budgets. Sentra is offered in six models - Sentra 2.0, 2.0 S, 2.0 SR, 2.0 SL and the performance-oriented Sentra SE-R and SE-R Spec V.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Sentra include:
Sentra 2.0 6MT $15,520 USD
Sentra 2.0 CVT $16,700 USD
Sentra 2.0 S CVT $17,450 USD
Sentra 2.0 SR CVT $17,450 USD
Sentra 2.0 SL CVT $18,850 USD
Sentra SE-R 2.5L CVT $19,580 USD
Sentra SE-R Spec V 2.5L 6MT $20,080 USD
About the 2011 Nissan Maxima
The iconic Nissan Maxima, the original and continuing 4-Door Sports Car™, once again in 2011 offers breakthrough sports sedan styling, responsive performance and a range of standard and available premium equipment. Maxima's interior design provides the feeling of a sports car with controls ergonomically close, yet with ample roominess and comfort for both driver and passengers.
The wide range of available technology includes a premium audio system, RearView Monitor and Nissan Hard Drive Navigation system with XM NavTraffic Real-Time Traffic Information and XM NavWeather™ (XM subscription required, sold separately), Voice Recognition and 9.3GB Music Box Hard Drive.
Maxima 3.5 S and Maxima 3.5 SV models each feature a standard 290-horsepower 3.5-liter DOHC 24-valve VQ-series V6 engine and Xtronic CVT™ with manual and "Ds" (drive sport) modes and available paddle shifters.
About the 2011 Sentra and Sentra SE-R
Nissan Sentra 2.0 models feature a standard 140-horsepower 2.0-liter 4-cylinder engine, 6-speed manual transmission or fuel-efficient Nissan Xtronic CVT (Continuously Variable Transmission). Sentra SE-R is equipped with a 177-horsepower 2.5-liter inline 4-cylinder with Xtronic CVT™ and SE-R Spec V offers a potent 200-horsepower 2.5-liter inline 4-cylinder and a 6-speed manual transmission.
SE-R and SE-R Spec V models include unique sporty exterior and interior designs and exclusive wheel/tire offerings. Sentra is also available with a range of amenities ranging from the luxury of heated leather-appointed seating to the convenience of Nissan's Intelligent Key keyless entry system.
Changes for 2011 include the addition of a SE-R style rear spoiler for 2.0 CVT, 2.0 S and 2.0 SL models. Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) is now standard on Sentra 2.0, and Vehicle Dynamic Control (VDC) and Traction Control System (TCS) have been added as standard equipment to the Sentra 2.0, 2.0 S and 2.0 SR.
Sentra is available with a range of unexpected amenities - ranging from the luxury of leather-appointed seating to the convenience of Nissan's Intelligent Key™ keyless entry system and Nissan Navigation System (Secure Digital Card-based) with 5.0-inch color screen and XM NavTraffic® Real-Time Traffic Information (XM® subscription required, sold separately).
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The 2011 Maxima is offered in two well-equipped models - Maxima 3.5 S and Maxima 3.5 SV, each featuring a standard 290-horsepower 3.5-liter DOHC 24-valve VQ-series V6 engine and Xtronic CVT™ transmission. Revisions for 2011 include new rolled edge tailpipe finisher; new smoked headlights (Sport models); new dark chrome grille (Sport models) and unique shiny gray interior stitching (Sport models). Also offered are two new exterior colors, Metallic Slate and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Maxima include:
Maxima 3.5 S CVT $30,810 USD
Maxima 3.5 SV CVT $33,530 USD
For 2011, the fine-tuning of the popular Nissan Sentra compact sedan continues with a realignment of option package equipment, helping buyers to attain just the right level of features to match their needs and budgets. Sentra is offered in six models - Sentra 2.0, 2.0 S, 2.0 SR, 2.0 SL and the performance-oriented Sentra SE-R and SE-R Spec V.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Sentra include:
Sentra 2.0 6MT $15,520 USD
Sentra 2.0 CVT $16,700 USD
Sentra 2.0 S CVT $17,450 USD
Sentra 2.0 SR CVT $17,450 USD
Sentra 2.0 SL CVT $18,850 USD
Sentra SE-R 2.5L CVT $19,580 USD
Sentra SE-R Spec V 2.5L 6MT $20,080 USD
About the 2011 Nissan Maxima
The iconic Nissan Maxima, the original and continuing 4-Door Sports Car™, once again in 2011 offers breakthrough sports sedan styling, responsive performance and a range of standard and available premium equipment. Maxima's interior design provides the feeling of a sports car with controls ergonomically close, yet with ample roominess and comfort for both driver and passengers.
The wide range of available technology includes a premium audio system, RearView Monitor and Nissan Hard Drive Navigation system with XM NavTraffic Real-Time Traffic Information and XM NavWeather™ (XM subscription required, sold separately), Voice Recognition and 9.3GB Music Box Hard Drive.
Maxima 3.5 S and Maxima 3.5 SV models each feature a standard 290-horsepower 3.5-liter DOHC 24-valve VQ-series V6 engine and Xtronic CVT™ with manual and "Ds" (drive sport) modes and available paddle shifters.
About the 2011 Sentra and Sentra SE-R
Nissan Sentra 2.0 models feature a standard 140-horsepower 2.0-liter 4-cylinder engine, 6-speed manual transmission or fuel-efficient Nissan Xtronic CVT (Continuously Variable Transmission). Sentra SE-R is equipped with a 177-horsepower 2.5-liter inline 4-cylinder with Xtronic CVT™ and SE-R Spec V offers a potent 200-horsepower 2.5-liter inline 4-cylinder and a 6-speed manual transmission.
SE-R and SE-R Spec V models include unique sporty exterior and interior designs and exclusive wheel/tire offerings. Sentra is also available with a range of amenities ranging from the luxury of heated leather-appointed seating to the convenience of Nissan's Intelligent Key keyless entry system.
Changes for 2011 include the addition of a SE-R style rear spoiler for 2.0 CVT, 2.0 S and 2.0 SL models. Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) is now standard on Sentra 2.0, and Vehicle Dynamic Control (VDC) and Traction Control System (TCS) have been added as standard equipment to the Sentra 2.0, 2.0 S and 2.0 SR.
Sentra is available with a range of unexpected amenities - ranging from the luxury of leather-appointed seating to the convenience of Nissan's Intelligent Key™ keyless entry system and Nissan Navigation System (Secure Digital Card-based) with 5.0-inch color screen and XM NavTraffic® Real-Time Traffic Information (XM® subscription required, sold separately).
Nissan's Best-Selling Nameplate, With Refined Exterior and Interior Treatments and Advanced Navigation System
Nissan Announces U.S. Pricing for 2011 Altima
Nissan North America, Inc. (NNA) today announced U.S. pricing for the 2011 Nissan Altima Sedan, Altima Coupe and Altima Hybrid. All three vehicles are on sale now at Nissan dealers nationwide.
The popular Nissan Altima Sedan, now in its fourth generation, provides an innovative combination of quality, exhilarating performance, sporty design and exceptional value in the mid-size sedan class. Again in 2011, Altima is available in a number of well-equipped models designed to appeal to a broad range of buyer needs and budgets, including 175-horsepower 2.5-liter inline 4-cylinder and 270-horsepower 3.5-liter V6 engine equipped versions. For the 2011 model year, a new Special Edition Package has been added (Altima Sedan 2.5 S). Other refinements include three new exterior colors - Metallic Slate, Saharan Stone and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Altima Sedan include:
Altima Sedan 2.5 CVT $19,900 USD
Altima Sedan 2.5 S CVT $22,060 USD
Altima Sedan 3.5 SR CVT $24,740 USD
The sporty, 2-door Nissan Altima Coupe once again offers a high-value, high quality, high style coupe for Altima customers seeking a more personal expression of individuality and fashionable appearance. The 2011 Altima Coupe is available in 2.5 S and 3.5 SR trim levels, equipped with 2.5-liter inline 4-cylinder and 3.5-liter V6 engines, respectively, and each offered with a choice of a 6-speed manual transmission or Nissan's advanced Xtronic CVT™ (Continuously Variable Transmission). Following a long list of enhancements for the previous model year, refinements for the 2011 Altima Coupe are limited to two new exterior colors - Metallic Slate and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Altima Coupe include:
Altima Coupe 2.5 S 6MT $22,940 USD
Altima Coupe 2.5 S CVT $23,440 USD
Altima Coupe 3.5 SR 6MT $30,100 USD
Altima Coupe 3.5 SR CVT $27,770 USD
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The popular Nissan Altima Sedan, now in its fourth generation, provides an innovative combination of quality, exhilarating performance, sporty design and exceptional value in the mid-size sedan class. Again in 2011, Altima is available in a number of well-equipped models designed to appeal to a broad range of buyer needs and budgets, including 175-horsepower 2.5-liter inline 4-cylinder and 270-horsepower 3.5-liter V6 engine equipped versions. For the 2011 model year, a new Special Edition Package has been added (Altima Sedan 2.5 S). Other refinements include three new exterior colors - Metallic Slate, Saharan Stone and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Altima Sedan include:
Altima Sedan 2.5 CVT $19,900 USD
Altima Sedan 2.5 S CVT $22,060 USD
Altima Sedan 3.5 SR CVT $24,740 USD
The sporty, 2-door Nissan Altima Coupe once again offers a high-value, high quality, high style coupe for Altima customers seeking a more personal expression of individuality and fashionable appearance. The 2011 Altima Coupe is available in 2.5 S and 3.5 SR trim levels, equipped with 2.5-liter inline 4-cylinder and 3.5-liter V6 engines, respectively, and each offered with a choice of a 6-speed manual transmission or Nissan's advanced Xtronic CVT™ (Continuously Variable Transmission). Following a long list of enhancements for the previous model year, refinements for the 2011 Altima Coupe are limited to two new exterior colors - Metallic Slate and Brilliant Silver.
Manufacturer's Suggested Retail Prices* (MSRP) for the 2011 Nissan Altima Coupe include:
Altima Coupe 2.5 S 6MT $22,940 USD
Altima Coupe 2.5 S CVT $23,440 USD
Altima Coupe 3.5 SR 6MT $30,100 USD
Altima Coupe 3.5 SR CVT $27,770 USD
ULTIMATE VIRTUAL TO REALITY RACING COMPETITION - GT ACADEMY - DEBUTS IN THE UNITED STATES
Sony Computer Entertainment America and Nissan North America Offer a Chance to Become a Pro Race Car Driver Beginning This Holiday Season
Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., in partnership with Nissan North America, announced today the opportunity of a lifetime for gaming and racing enthusiasts - the debut of the GT Academy in the U.S. Starting December 15th, fans can compete in Gran Turismo® 5 exclusively on the PlayStation®3 (PS3™) for a chance to make dreams of becoming a race driver with a professional team a reality. Registration for the GT Academy competition begins on December 1st, and fans who think they have what it takes can find more information about the program at: http://us.gran-turismo.com/.
GT Academy will challenge gamers and racing fans alike across the U.S. to compete in a series of online time trials in pre-selected Nissan vehicles in Gran Turismo 5. Throughout the course of the competition, participants will earn free digital content just for playing, as well as have an opportunity to win prizes for winning regional time trials. The top 32 virtual racers in the country will compete in the live national finals event scheduled for March 2011 to become one of 16 GT Academy finalists. The 16 finalists will compete against each other in a series of challenges, including behind the wheel of real Nissan race cars, for a chance to become a professional race car driver as the GT Academy winner for the U.S. The winner will have the opportunity to train with elite race car drivers at international tracks and race as part of a professional team.
Available only on PS3 on November 24, 2010, Gran Turismo 5 features realistic driving physics and graphics that set new standards in the Gran Turismo franchise. Gran Turismo 5 will deliver the most realistic and comprehensive racing experience available, including more than 1,000 licensed cars, a Course Maker, and a robust online racing community. Additionally, Gran Turismo 5 integrates Stereoscopic 3D technology, bringing a new layer of realism to racing fans.
The competitors' road to victory will be documented in a multi-episode reality show airing exclusively on SPEED channel in 2011. The reality show series will start filming in March 2011 from the GT Academy finals through training as a pro race driver.
The overall competition will run as follows:
Phase One
Racing enthusiasts will put their racing and gaming skills to the test as they compete in various regional online ladders playing Gran Turismo 5 on the PlayStation®Network. Finalists will then participate in a live head-to-head competition.
Phase Two
16 lucky finalists emerge from the live event and go behind the wheel of real cars, including the Nissan 370Z and GT-R, at a comprehensive GT Academy boot camp. The boot camp will be featured as part of a multi-episode reality show to air on SPEED.
Phase Three
The 2011 U.S. Winner will train to become a professional driver in preparation for competing as part of a professional team at a major race event.
For full terms and conditions and more information about GT Academy please visit: http://us.gran-turismo.com/us/.
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Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., in partnership with Nissan North America, announced today the opportunity of a lifetime for gaming and racing enthusiasts - the debut of the GT Academy in the U.S. Starting December 15th, fans can compete in Gran Turismo® 5 exclusively on the PlayStation®3 (PS3™) for a chance to make dreams of becoming a race driver with a professional team a reality. Registration for the GT Academy competition begins on December 1st, and fans who think they have what it takes can find more information about the program at: http://us.gran-turismo.com/.
GT Academy will challenge gamers and racing fans alike across the U.S. to compete in a series of online time trials in pre-selected Nissan vehicles in Gran Turismo 5. Throughout the course of the competition, participants will earn free digital content just for playing, as well as have an opportunity to win prizes for winning regional time trials. The top 32 virtual racers in the country will compete in the live national finals event scheduled for March 2011 to become one of 16 GT Academy finalists. The 16 finalists will compete against each other in a series of challenges, including behind the wheel of real Nissan race cars, for a chance to become a professional race car driver as the GT Academy winner for the U.S. The winner will have the opportunity to train with elite race car drivers at international tracks and race as part of a professional team.
Available only on PS3 on November 24, 2010, Gran Turismo 5 features realistic driving physics and graphics that set new standards in the Gran Turismo franchise. Gran Turismo 5 will deliver the most realistic and comprehensive racing experience available, including more than 1,000 licensed cars, a Course Maker, and a robust online racing community. Additionally, Gran Turismo 5 integrates Stereoscopic 3D technology, bringing a new layer of realism to racing fans.
The competitors' road to victory will be documented in a multi-episode reality show airing exclusively on SPEED channel in 2011. The reality show series will start filming in March 2011 from the GT Academy finals through training as a pro race driver.
The overall competition will run as follows:
Phase One
Racing enthusiasts will put their racing and gaming skills to the test as they compete in various regional online ladders playing Gran Turismo 5 on the PlayStation®Network. Finalists will then participate in a live head-to-head competition.
Phase Two
16 lucky finalists emerge from the live event and go behind the wheel of real cars, including the Nissan 370Z and GT-R, at a comprehensive GT Academy boot camp. The boot camp will be featured as part of a multi-episode reality show to air on SPEED.
Phase Three
The 2011 U.S. Winner will train to become a professional driver in preparation for competing as part of a professional team at a major race event.
For full terms and conditions and more information about GT Academy please visit: http://us.gran-turismo.com/us/.
NISSAN DONATES $35,000 TO HABITAT FOR HUMANITY OF GREATER MIAMI
- Funding Provides Materials for Liberty City Build Sites -
Nissan North America, Inc. (NNA) announced today that it is donating $35,000 worth of building materials to Habitat for Humanity of Greater Miami. The materials, which will be used to build affordable homes for low income families, were delivered to the Habitat warehouse in the new 2012 Nissan NV commercial van as part of the vehicle?s national media preview.
Scheduled to launch in spring 2011, the Nissan NV is available in three models, NV1500, NV2500 HD and NV3500 HD, and in two roof configurations ? Standard Roof and High Roof. The NV is the first commercial van to offer rugged body-on-frame construction combined with a High Roof, offering users the ability to walk, stand and work in the cargo area. It is assembled by Nissan Manufacturing in Canton, MS.
?Nissan is helping to put low income families in decent, affordable homes,? said Habitat CEO Mario Artecona. ?More than that, Nissan is contributing toward the revitalization of an entire community.?
Nissan?s in-kind donations will be used to construct homes in Liberty City, one of Miami?s most blighted urban areas, under the non-profit?s Liberty City Shine campaign. Miami Habitat is currently working with partners like Nissan to build and refurbish more than 250 homes over three years in this once-thriving neighborhood.
?Nissan values our relationship with Habitat for Humanity,? said David Reuter, vice-president, Corporate Communications, Nissan Americas. ?We are proud to partner with them to help revitalize Liberty City and we?re proud that the new Nissan NV2500 can demonstrate its outstanding capabilities.?
Nissan's contribution is in addition to the $1 million annual donation to Habitat for Humanity International, a partnership with Habitat begun five years ago following the devastation of the 2005 hurricane season. Nissan?s disaster-relief efforts resulted in the donation of 50 Titan pick-up trucks, with a value totaling more than $1 million, to support rebuilding efforts in the Gulf Coast region.
To date, Nissan has provided over $5 million in grant money and in-kind donations to Habitat for Humanity, and over 5,000 Nissan team members have volunteered in more than 25 home builds across the United States.
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Nissan North America, Inc. (NNA) announced today that it is donating $35,000 worth of building materials to Habitat for Humanity of Greater Miami. The materials, which will be used to build affordable homes for low income families, were delivered to the Habitat warehouse in the new 2012 Nissan NV commercial van as part of the vehicle?s national media preview.
Scheduled to launch in spring 2011, the Nissan NV is available in three models, NV1500, NV2500 HD and NV3500 HD, and in two roof configurations ? Standard Roof and High Roof. The NV is the first commercial van to offer rugged body-on-frame construction combined with a High Roof, offering users the ability to walk, stand and work in the cargo area. It is assembled by Nissan Manufacturing in Canton, MS.
?Nissan is helping to put low income families in decent, affordable homes,? said Habitat CEO Mario Artecona. ?More than that, Nissan is contributing toward the revitalization of an entire community.?
Nissan?s in-kind donations will be used to construct homes in Liberty City, one of Miami?s most blighted urban areas, under the non-profit?s Liberty City Shine campaign. Miami Habitat is currently working with partners like Nissan to build and refurbish more than 250 homes over three years in this once-thriving neighborhood.
?Nissan values our relationship with Habitat for Humanity,? said David Reuter, vice-president, Corporate Communications, Nissan Americas. ?We are proud to partner with them to help revitalize Liberty City and we?re proud that the new Nissan NV2500 can demonstrate its outstanding capabilities.?
Nissan's contribution is in addition to the $1 million annual donation to Habitat for Humanity International, a partnership with Habitat begun five years ago following the devastation of the 2005 hurricane season. Nissan?s disaster-relief efforts resulted in the donation of 50 Titan pick-up trucks, with a value totaling more than $1 million, to support rebuilding efforts in the Gulf Coast region.
To date, Nissan has provided over $5 million in grant money and in-kind donations to Habitat for Humanity, and over 5,000 Nissan team members have volunteered in more than 25 home builds across the United States.
NISSAN DELIVERS HAWAII?S FIRST 100% ELECTRIC NISSAN LEAF
- New City Nissan delivers all-electric zero-emission car -
Today, Nissan North America Inc. (NNA) brought sustainable mobility to Hawaii with the arrival of the state?s first all-electric Nissan LEAF. Bill Markevitch took delivery of his Nissan LEAF SL today at New City Nissan of Honolulu. This groundbreaking moment follows deliveries in the launch states of California, Arizona, Oregon, Washington, Tennessee and Texas.
Markevitch is a development executive for Hawaii Pacific Health who focuses on fundraising for Kapiolani Media Center, Hawaii?s Children?s Miracle Network Hospital. The Honolulu resident plans to use photovoltaic panels installed on his home to have the sun power his car.
?Electricity is the new fuel for cars, and the Nissan LEAF has the potential to transform the automotive industry and the way people drive,? said Carlos Tavares, chairman, Nissan Americas. ?Starting today, drivers in Hawaii have the freedom to choose a future that produces zero tailpipe emissions, moves away from our dependence on fossil fuels and represents the end of trips to the gas station. This Nissan LEAF delivery signifies the dawn of a movement that brings sustainable mobility to within our grasp.?
In August 2010, Nissan announced that it had entered into an agreement with the State of Hawaii to advance zero-emission mobility. This partnership is helping pave the way for the introduction of the Nissan LEAF throughout Hawaii.
?We are excited about Nissan bringing the first Nissan LEAF electric vehicle to Hawaii," said Estrella Seese, acting energy program administrator of the State of Hawaii Energy Office. "The introduction of the Nissan LEAF will support our state's effort to move towards a clean energy future and meet our 70 percent energy goal by 2030."
The delivery is Nissan?s first in Hawaii, completing a series of ?first? deliveries in each of its primary launch markets, which began in December 2010. Nissan is on track for a nationwide launch of the Nissan LEAF by 2012, with more states taking deliveries later this year. In order to fulfill interest and meet demand in initial launch markets, Nissan plans to reopen reservations in the first half of 2011 as well as shift timing of additional markets until the second half of 2011.
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Today, Nissan North America Inc. (NNA) brought sustainable mobility to Hawaii with the arrival of the state?s first all-electric Nissan LEAF. Bill Markevitch took delivery of his Nissan LEAF SL today at New City Nissan of Honolulu. This groundbreaking moment follows deliveries in the launch states of California, Arizona, Oregon, Washington, Tennessee and Texas.
Markevitch is a development executive for Hawaii Pacific Health who focuses on fundraising for Kapiolani Media Center, Hawaii?s Children?s Miracle Network Hospital. The Honolulu resident plans to use photovoltaic panels installed on his home to have the sun power his car.
?Electricity is the new fuel for cars, and the Nissan LEAF has the potential to transform the automotive industry and the way people drive,? said Carlos Tavares, chairman, Nissan Americas. ?Starting today, drivers in Hawaii have the freedom to choose a future that produces zero tailpipe emissions, moves away from our dependence on fossil fuels and represents the end of trips to the gas station. This Nissan LEAF delivery signifies the dawn of a movement that brings sustainable mobility to within our grasp.?
In August 2010, Nissan announced that it had entered into an agreement with the State of Hawaii to advance zero-emission mobility. This partnership is helping pave the way for the introduction of the Nissan LEAF throughout Hawaii.
?We are excited about Nissan bringing the first Nissan LEAF electric vehicle to Hawaii," said Estrella Seese, acting energy program administrator of the State of Hawaii Energy Office. "The introduction of the Nissan LEAF will support our state's effort to move towards a clean energy future and meet our 70 percent energy goal by 2030."
The delivery is Nissan?s first in Hawaii, completing a series of ?first? deliveries in each of its primary launch markets, which began in December 2010. Nissan is on track for a nationwide launch of the Nissan LEAF by 2012, with more states taking deliveries later this year. In order to fulfill interest and meet demand in initial launch markets, Nissan plans to reopen reservations in the first half of 2011 as well as shift timing of additional markets until the second half of 2011.
ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH ?INNOVATION FOR FAMILY? MARKETING CAMPAIGN
? ?Errands? Launch Commercial Highlights One-Touch Technology, Flexible Storage and Advanced Clean-Air Climate Control System ?
The 2011 Nissan Quest, which arrived at Nissan retailers nationwide last week, launches today with a 360-degree media campaign anchored by a new 30-second television spot titled ?Errands.? The all-new Quest is a boldly styled minivan designed to make life as a parent a little easier and put Nissan squarely back into the heart of the minivan market. The campaign also includes digital advertising, print, social and an iAd.
The television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior. The commercial was created by TBWA Chiat/Day and features the popular song ?Mama Said? by Beverly Lee, Doris Coley Jackson and Addie ?Micki? Harris. It is scheduled to run on national and cable broadcast networks throughout February, as well as in select online environments.
Nissan has also entered into a partnership with a new Disney animated film, ?Mars Needs Moms,? which premiers in early March. A main portion of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of ?Mars Needs Moms? in Nissan?s iAd, co-branded Disney web page and Radio Disney voiceover spots.
?As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It?s an entirely new take on the minivan ? with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,? said Jon Brancheau, vice president, Nissan Marketing. ?Quest provides the innovation to help make the impossible possible on a daily basis ? just like parents do.?
About the 2011 Nissan Quest
The new fourth-generation Quest marks Nissan?s return to the minivan segment. Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System. Standard Quest features include quick release fold-flat 2nd and 3rd row seats, always-available rear storage and Nissan Intelligent Key™ with Push Button Ignition.
The 2011 Nissan Quest is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan?s advanced Xtronic CVT™ transmission.
The new Quest has a Manufacturer?s Suggested Retail Price* (MSRP) of $27,750 USD.
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The 2011 Nissan Quest, which arrived at Nissan retailers nationwide last week, launches today with a 360-degree media campaign anchored by a new 30-second television spot titled ?Errands.? The all-new Quest is a boldly styled minivan designed to make life as a parent a little easier and put Nissan squarely back into the heart of the minivan market. The campaign also includes digital advertising, print, social and an iAd.
The television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior. The commercial was created by TBWA Chiat/Day and features the popular song ?Mama Said? by Beverly Lee, Doris Coley Jackson and Addie ?Micki? Harris. It is scheduled to run on national and cable broadcast networks throughout February, as well as in select online environments.
Nissan has also entered into a partnership with a new Disney animated film, ?Mars Needs Moms,? which premiers in early March. A main portion of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of ?Mars Needs Moms? in Nissan?s iAd, co-branded Disney web page and Radio Disney voiceover spots.
?As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It?s an entirely new take on the minivan ? with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,? said Jon Brancheau, vice president, Nissan Marketing. ?Quest provides the innovation to help make the impossible possible on a daily basis ? just like parents do.?
About the 2011 Nissan Quest
The new fourth-generation Quest marks Nissan?s return to the minivan segment. Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System. Standard Quest features include quick release fold-flat 2nd and 3rd row seats, always-available rear storage and Nissan Intelligent Key™ with Push Button Ignition.
The 2011 Nissan Quest is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan?s advanced Xtronic CVT™ transmission.
The new Quest has a Manufacturer?s Suggested Retail Price* (MSRP) of $27,750 USD.
Nissan Motorsports in 2011
Nissan Motorsports has announced it will be expanding its motorsports involvement in 2011 by supporting teams in several professional racing series and enhancing their contingency program for grassroots racing teams.
The racing series are diverse and include World Challenge with the Nissan GT-R, TORC off-road racing with the Nissan Titan and numerous grassroots series throughout the country.
?Nissan has always believed in creating a partnership between the company and the dedicated teams who compete in our vehicles? said Ron Stukenberg, Senior Manager, Nissan Motorsports. ?We will be expanding our support with several professional teams as well as increasing our contingency program for grassroots teams.?
Here are some of the series Nissan will support this season:
TRAXAS TORC Series (The Off-Road Championship)
- PRO 2WD Truck Class ? Driver/Owner Chad Hord will pilot the Boss Snowplow/AMSOIL Nissan Titan after placing 4th in points last year.
- PRO LIGHT 2WD Truck Class ? Driver/Owner Casey Currie will defend his 2010 PRO LIGHT 2WD Championship in the Monster Energy Nissan Frontier.
World Challenge
- GT Class ? Brass Monkey Racing will return with a 2-car Nissan GT-R team. Tony Rivera and Steve Ott will be driving these iconic race cars in the emerging World Challenge Championship Series.
American Le Mans Series
- LMP2 Class ? Signature Racing (based in France) intends to campaign a Nissan powered LMP2 entry in the ILMC (International Le Mans Championship) and the Le Mans 24 Hour race. The ILMC includes 2 races in the U.S. ? The 12 Hours of Sebring and Petit Le Mans at Road Atlanta.
Grassroots Amateur Racing
- Nissan is in the process of finalizing and expanding its support of grassroots racing including: SCCA Club Racing, NASA, Formula Drift, Grand-Am Continental Tire Series and the Lucas Oil Off-Road Series.
?We look forward to competitive success in all Motorsports venues where Nissan products are involved.? said Stukenberg. ?From the Trans Am 510s in the 1970s to the fire-breathing IMSA GTP and GTS cars in the 1980?s and 90s and off-road racing trucks 2000s, Nissan has a long history of winning professional championships in the U.S. In grassroots racing Nissan has a record total of 89 SCCA Runoffs National Championships, well ahead of every other manufacturer, and we?re looking to add more championships all the time.?
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The racing series are diverse and include World Challenge with the Nissan GT-R, TORC off-road racing with the Nissan Titan and numerous grassroots series throughout the country.
?Nissan has always believed in creating a partnership between the company and the dedicated teams who compete in our vehicles? said Ron Stukenberg, Senior Manager, Nissan Motorsports. ?We will be expanding our support with several professional teams as well as increasing our contingency program for grassroots teams.?
Here are some of the series Nissan will support this season:
TRAXAS TORC Series (The Off-Road Championship)
- PRO 2WD Truck Class ? Driver/Owner Chad Hord will pilot the Boss Snowplow/AMSOIL Nissan Titan after placing 4th in points last year.
- PRO LIGHT 2WD Truck Class ? Driver/Owner Casey Currie will defend his 2010 PRO LIGHT 2WD Championship in the Monster Energy Nissan Frontier.
World Challenge
- GT Class ? Brass Monkey Racing will return with a 2-car Nissan GT-R team. Tony Rivera and Steve Ott will be driving these iconic race cars in the emerging World Challenge Championship Series.
American Le Mans Series
- LMP2 Class ? Signature Racing (based in France) intends to campaign a Nissan powered LMP2 entry in the ILMC (International Le Mans Championship) and the Le Mans 24 Hour race. The ILMC includes 2 races in the U.S. ? The 12 Hours of Sebring and Petit Le Mans at Road Atlanta.
Grassroots Amateur Racing
- Nissan is in the process of finalizing and expanding its support of grassroots racing including: SCCA Club Racing, NASA, Formula Drift, Grand-Am Continental Tire Series and the Lucas Oil Off-Road Series.
?We look forward to competitive success in all Motorsports venues where Nissan products are involved.? said Stukenberg. ?From the Trans Am 510s in the 1970s to the fire-breathing IMSA GTP and GTS cars in the 1980?s and 90s and off-road racing trucks 2000s, Nissan has a long history of winning professional championships in the U.S. In grassroots racing Nissan has a record total of 89 SCCA Runoffs National Championships, well ahead of every other manufacturer, and we?re looking to add more championships all the time.?
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- The trophy recognizing the revolutionary Nissan LEAF as Europe's Car of The Year 2011 was handed over ...
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- Nissan Announces U.S. Pricing for 2011 Altima
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- ULTIMATE VIRTUAL TO REALITY RACING COMPETITION - GT ACADEMY - DEBUTS IN THE UNITED STATES
- Sony Computer Entertainment America and Nissan North America Offer a Chance to Become a Pro Race Car ...
- NISSAN DONATES $35,000 TO HABITAT FOR HUMANITY OF GREATER MIAMI
- - Funding Provides Materials for Liberty City Build Sites -Nissan North America, Inc. (NNA) announced ...
- NISSAN DELIVERS HAWAII?S FIRST 100% ELECTRIC NISSAN LEAF
- - New City Nissan delivers all-electric zero-emission car -Today, Nissan North America Inc. (NNA) brought ...
- ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH ?INNOVATION FOR FAMILY? MARKETING CAMPAIGN
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- Nissan Motorsports in 2011
- Nissan Motorsports has announced it will be expanding its motorsports involvement in 2011 by supporting ...
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